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  • March 2003
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Zara

  • Format:Print
  • | Language:Japanese
  • | Pages:26
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Abstract

Fashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color exhibits.

Keywords

Business Model; Globalized Firms and Management; Production; Order Taking and Fulfillment; Fashion Industry; Retail Industry

Citation

Arnold, David J., and Guillermo D"Andrea. "Zara." Harvard Business School Case 503-050, March 2003.
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