Publications
Publications
- March 2003
- HBS Case Collection
BMW AG: The Digital Car Project (A) and (B) (TN)
By: Stefan H. Thomke
Abstract
Teaching Note for (9-699-044) and (9-699-045).
Keywords
Citation
Thomke, Stefan H. "BMW AG: The Digital Car Project (A) and (B) (TN)." Harvard Business School Teaching Note 603-117, March 2003.