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Article | Business Horizons

Managing Marginal New Products

by V. K. Rangan, R. Lal and E. Maier

Keywords: Management; Product;

Format: Print

8 pages

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Citation:

Rangan, V. K., R. Lal, and E. Maier. "Managing Marginal New Products." Business Horizons 35, no. 5 (September–October 1992): 35–42.

About the Authors

V. Kasturi Rangan

Malcolm P. McNair Professor of Marketing

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Stanley Roth, Sr. Professor of Retailing
Co-Unit Head, Marketing

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