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Managing Marginal New Products

By: V. K. Rangan, R. Lal and E. Maier
  • Format:Print
  • | Pages:8
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Keywords

Management; Product

Citation

Rangan, V. K., R. Lal, and E. Maier. "Managing Marginal New Products." Business Horizons 35, no. 5 (September–October 1992): 35–42.

About The Authors

V. Kasturi Rangan

Marketing
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Rajiv Lal

Marketing
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