More from the Author

• Working Paper | HBS Working Paper Series | 2019

  The Impact of Regulation on Strategic Positioning: Self-Regulation in the RTE Cereal Industry

  Young Hou and Dennis Yao

  In this paper we exploit a natural experiment resulting from self-regulation adopted in the ready-to-eat (RTE) breakfast cereal industry. This event induced product repositioning which compressed the relevant product space and increased competition. Through this lens, we assess specific performance impacts associated with the regulation and develop links between product positioning and product brand equity resources. The latter results provide dynamic connections between positioning choices and the value of resources as determined by consumer demand and market competition. As a group, products constrained by regulation perform relatively poorer than unconstrained products, though unconstrained products are also negatively affected by the increased competition caused by the regulation-induced compression. Among other results, we also find that higher brand equity is not always relatively more valuable than lower brand equity when products are forced to reposition.

  Keywords: self-regulation; positioning; resources; competitive dynamics; Non-market Strategy; Goods and Commodities; Governing Rules, Regulations, and Reforms; Product Positioning; Food and Beverage Industry;

  Citation:

  Hou, Young, and Dennis Yao. "The Impact of Regulation on Strategic Positioning: Self-Regulation in the RTE Cereal Industry." Harvard Business School Working Paper, No. 20-014, August 2019.  View Details

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• Article | Science | June 21, 2019

  Government-Funded Research Increasingly Fuels Innovation

  Lee Fleming, Hillary Greene, Guan-Cheng Li, Matt Marx and Dennis Yao

  Keywords: innovation; R＆D; patents;

  Citation:

  Fleming, Lee, Hillary Greene, Guan-Cheng Li, Matt Marx, and Dennis Yao. "Government-Funded Research Increasingly Fuels Innovation." Science 364, no. 6646 (June 21, 2019): 1139–1141.  View Details

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• Article | William & Mary Law Review | March 2019

  Antitrust as Speech Control

  Hillary Greene and Dennis Yao

  Antitrust law, at times, dictates who, when, and about what people can and cannot speak. It would seem then that the First Amendment might have something to say about those constraints. And it does, though perhaps less directly and to a lesser degree than one might expect. This article examines the interface between those regimes recasting antitrust thinking in terms of speech control. Our review of the antitrust-First Amendment legal landscape focuses on the role of speech control. It reveals that while First Amendment issues are explicitly addressed relatively infrequently within antitrust decisions, certain speech (for example, speech that promotes economic efficiency) receives indirect protection as a byproduct of antitrust law. The potential challenges associated with indirect, rather than direct, protection of such speech are then explored. Significantly, such de facto protection does not, however, extend to speech furthering noneconomic values. We then consider some of the pros and cons associated with extending protection to nonefficiency speech values. Central to society’s improved treatment of such speech within antitrust settings is a willingness to recognize the pitfalls of the status quo, to undertake incremental change and to consciously cultivate learning. Perhaps the reality that such interface issues are only likely to worsen given the ever-growing and evolving information economy will get society talking.

  Keywords: antitrust law; first amendment; Spoken Communication; Laws and Statutes;

  Citation:

  Greene, Hillary, and Dennis Yao. "Antitrust as Speech Control." William & Mary Law Review 60, no. 4 (March 2019): 1215–1267.  View Details

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