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Bush Boake Allen (TN)

By: Stefan H. Thomke
  • Format:Print
  • | Pages:36
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Abstract

Teaching Note for (9-601-061).

Keywords

Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry

Citation

Thomke, Stefan H. "Bush Boake Allen (TN)." Harvard Business School Teaching Note 603-115, February 2003.

About The Author

Stefan H. Thomke

Technology and Operations Management
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