Publications
Publications
- February 2003 (Revised July 2005)
- HBS Case Collection
British Broadcasting Corporation (B): Making it Happen
By: Rosabeth M. Kanter and Douglas A Raymond
Abstract
Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the BBC. Using unorthodox techniques, management has created a massively collaborative process that has overcome much of the natural skepticism within the organization and allowed the employees of the BBC to create a shared set of objectives for the change effort. After 10 months, employees feel that things are changing and that the culture of the BBC has improved. However, there are signs of change fatigue and Dyke must decide how much further to go while ensuring that the gains that have been made will not be lost.
Keywords
Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
Citation
Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (B): Making it Happen." Harvard Business School Case 303-076, February 2003. (Revised July 2005.)