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  • February 2003 (Revised July 2003)
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Ember Corporation: Developing the Next Ubiquitous Network Standard

By: Rebecca Henderson and Nancy Confrey
  • Format:Print
  • | Pages:20 
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Abstract

Ember is a venture capital-funded start-up that hopes to establish a standard for ubiquitous wireless networks. Its unique approach and proprietary technology promises to create enormous value in a wide variety of markets, particularly in local sensing and control. However, competition has emerged much faster than expected. What should Ember do next?

Keywords

Business Startups; Wireless Technology; Value; Competitive Strategy; Standards; Technology Industry; Telecommunications Industry

Citation

Henderson, Rebecca, and Nancy Confrey. "Ember Corporation: Developing the Next Ubiquitous Network Standard." Harvard Business School Case 703-448, February 2003. (Revised July 2003.)
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About The Author

Rebecca M. Henderson

General Management
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  • Climate in the Boardroom: Struggling to Reconcile Business as Usual & the End of the World as We Know It By: Rebecca Henderson
  • Tackling Climate Change Requires Organizational Purpose By: Rebecca Henderson and George Serafeim
  • Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG By: Rebecca Henderson
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