Publications
Publications
- February 2003 (Revised August 2005)
- HBS Case Collection
UCB: Growth Strategy (B)
By: F. Warren McFarlan and Brian DeLacey
Abstract
Supplements the (A) case.
Citation
McFarlan, F. Warren, and Brian DeLacey. "UCB: Growth Strategy (B)." Harvard Business School Case 303-107, February 2003. (Revised August 2005.)