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Publications
  • February 2003 (Revised August 2005)
  • Case
  • HBS Case Collection

UCB (A): Managing Information for Globalization and Innovation

By: F. Warren McFarlan and Brian DeLacey
  • Format:Print
  • | Pages:47
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Abstract

This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT.

Keywords

Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels

Citation

McFarlan, F. Warren, and Brian DeLacey. "UCB (A): Managing Information for Globalization and Innovation." Harvard Business School Case 303-091, February 2003. (Revised August 2005.)

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