Publications
Publications
  • January 2003 (Revised March 2003)
  • Case
  • HBS Case Collection

Southwest Airlines 2002: An Industry Under Siege

By: James L. Heskett
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise.

Keywords

Cost; Product; Risk and Uncertainty; Growth and Development; Air Transportation Industry

Citation

Heskett, James L. "Southwest Airlines 2002: An Industry Under Siege." Harvard Business School Case 803-133, January 2003. (Revised March 2003.)

About The Author

James L. Heskett

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