Publications
Publications
- January 2003 (Revised March 2003)
- HBS Case Collection
Southwest Airlines 2002: An Industry Under Siege
By: James L. Heskett
Abstract
The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise.
Keywords
Citation
Heskett, James L. "Southwest Airlines 2002: An Industry Under Siege." Harvard Business School Case 803-133, January 2003. (Revised March 2003.)