Publications
Publications
  • January 2003 (Revised November 2003)
  • Case
  • HBS Case Collection

Merloni Elettrodomestici: The New Century Begins

By: Joseph L. Bower
  • Format:Print
  • | Pages:21
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Abstract

Merloni Elettrodomestici was founded in 1975. This case traces the evolution of the company's strategy, organization, and management as it becomes the #3 player in Europe (the #1 in Eastern Europe). Issues involve questions of geographic expansion, resource allocation, and organization.

Keywords

Management; Resource Allocation; Organizational Structure; Competitive Strategy; Expansion

Citation

Bower, Joseph L. "Merloni Elettrodomestici: The New Century Begins." Harvard Business School Case 303-062, January 2003. (Revised November 2003.)

About The Author

Joseph L. Bower

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