Tesco Plc.

David E. Bell

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Case | HBS Case Collection | December 2002 (Revised October 2006)

Tesco Plc.

by David E. Bell

Abstract

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating employees, succeeding on the Internet, and creating an international strategy.

Keywords: History; Motivation and Incentives; Leadership; Internet; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry;