Publications
Publications
  • December 2002 (Revised February 2003)
  • Case
  • HBS Case Collection

Wyndham International: Fostering High-Touch with High-Tech

By: Lynda M. Applegate and Gabriele Piccoli
  • Format:Print
  • | Language:English
  • | Pages:42
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Abstract

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline.

Keywords

Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry

Citation

Applegate, Lynda M., and Gabriele Piccoli. "Wyndham International: Fostering High-Touch with High-Tech." Harvard Business School Case 803-092, December 2002. (Revised February 2003.)

About The Author

Lynda M. Applegate

Entrepreneurial Management
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