Publications
Publications
- December 2002 (Revised April 2007)
- HBS Case Collection
Cargill (A)
By: Ray A. Goldberg and Jose M. M. Porraz
Abstract
Cargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the consolidation of the industry, globalization, and the impact of the genetic revolution. It had to change its focus from the producer to the consumer and market solutions.
Keywords
Business Strategy; Agribusiness; Restructuring; Industry Structures; Global Strategy; Genetics; Demand and Consumers; Agriculture and Agribusiness Industry
Citation
Goldberg, Ray A., and Jose M. M. Porraz. "Cargill (A)." Harvard Business School Case 903-420, December 2002. (Revised April 2007.)
