Cargill (A)

Ray A. Goldberg; Jose M. M. Porraz

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Case | HBS Case Collection | December 2002 (Revised April 2007)

Cargill (A)

by Ray A. Goldberg and Jose M. M. Porraz

Abstract

Cargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the consolidation of the industry, globalization, and the impact of the genetic revolution. It had to change its focus from the producer to the consumer and market solutions.

Keywords: Business Strategy; Agribusiness; Restructuring; Industry Structures; Global Strategy; Genetics; Demand and Consumers; Agriculture and Agribusiness Industry;

Format: Print

20 pages

Educators Purchase

Citation:

Goldberg, Ray A., and Jose M. M. Porraz. "Cargill (A)." Harvard Business School Case 903-420, December 2002. (Revised April 2007.)

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Cargill (A)

Abstract

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