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  • November 2002 (Revised June 2003)
  • Case
  • HBS Case Collection

Monsanto: Leadership in a New Environment

By: Ray A. Goldberg, James Weber and James M Beagle
  • Format:Print
  • | Pages:37
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Abstract

Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits.

Keywords

Research and Development; Science-Based Business; Food; Business or Company Management; Agribusiness; Industry Growth; Customer Focus and Relationships; Globalization; Leadership; Biotechnology Industry; Agriculture and Agribusiness Industry; United States

Citation

Goldberg, Ray A., James Weber, and James M Beagle. "Monsanto: Leadership in a New Environment." Harvard Business School Case 903-419, November 2002. (Revised June 2003.)
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About The Author

Ray A. Goldberg

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