Publications
Publications
  • November 2002 (Revised February 2003)
  • Case
  • HBS Case Collection

Amazon.com-2002

By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga
  • Format:Print
  • | Pages:31
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Abstract

Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various commerce models that Amazon employs and discusses a decision confronting Jeff Bezos regarding how the company should participate in the apparel segment.

Keywords

Business Model; Digital Platforms; Internet and the Web; Transformation; Retail Industry

Citation

Leschly, Stig, Michael J. Roberts, William A. Sahlman, and Todd H Thedinga. "Amazon.com-2002." Harvard Business School Case 803-098, November 2002. (Revised February 2003.)

About The Author

William A. Sahlman

Entrepreneurial Management
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