November 2002 (Revised February 2003)
Case
HBS Case Collection

Amazon.com-2002

By: Stig Leschly, Michael J. Roberts, William A. Sahlman and Todd H Thedinga

Format:Print
| Pages:31

Abstract

Describes the evolution of Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various commerce models that Amazon employs and discusses a decision confronting Jeff Bezos regarding how the company should participate in the apparel segment.

Keywords

Business Model; Digital Platforms; Internet and the Web; Transformation; Retail Industry

Citation

Leschly, Stig, Michael J. Roberts, William A. Sahlman, and Todd H Thedinga. "Amazon.com-2002." Harvard Business School Case 803-098, November 2002. (Revised February 2003.)