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  • November 2002 (Revised April 2003)
  • Case
  • HBS Case Collection

Charoen Pokphand Group: A Renewed Focus

By: Ray A. Goldberg and Cate Reavis
  • Format:Print
  • | Pages:24
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Abstract

As one of Asia's biggest agriindustrial conglomerates, Charoen Pokphand, although solidly positioned in Thailand, was facing an increasingly competitive and complex business environment in China, where it made 30% of revenues. A change in management of the family-owned conglomerate (which included 11 publicly traded companies) was on the horizon.

Keywords

Change Management; Agribusiness; Business Conglomerates; Family Business; Competition; Restructuring; Partners and Partnerships; Agriculture and Agribusiness Industry; Thailand; China

Citation

Goldberg, Ray A., and Cate Reavis. "Charoen Pokphand Group: A Renewed Focus." Harvard Business School Case 903-415, November 2002. (Revised April 2003.)
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About The Author

Ray A. Goldberg

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More from the Authors
  • Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture By: Ray A. Goldberg, Rachel Lee and Canning Malkin
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
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