Publications
Publications
- November 2002 (Revised April 2003)
- HBS Case Collection
Charoen Pokphand Group: A Renewed Focus
By: Ray A. Goldberg and Cate Reavis
Abstract
As one of Asia's biggest agriindustrial conglomerates, Charoen Pokphand, although solidly positioned in Thailand, was facing an increasingly competitive and complex business environment in China, where it made 30% of revenues. A change in management of the family-owned conglomerate (which included 11 publicly traded companies) was on the horizon.
Keywords
Change Management; Agribusiness; Business Conglomerates; Family Business; Competition; Restructuring; Partners and Partnerships; Agriculture and Agribusiness Industry; Thailand; China
Citation
Goldberg, Ray A., and Cate Reavis. "Charoen Pokphand Group: A Renewed Focus." Harvard Business School Case 903-415, November 2002. (Revised April 2003.)
