Charoen Pokphand Group: A Renewed Focus

Ray A. Goldberg; Cate  Reavis

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Case | HBS Case Collection | November 2002 (Revised April 2003)

Charoen Pokphand Group: A Renewed Focus

by Ray A. Goldberg and Cate Reavis

Abstract

As one of Asia's biggest agriindustrial conglomerates, Charoen Pokphand, although solidly positioned in Thailand, was facing an increasingly competitive and complex business environment in China, where it made 30% of revenues. A change in management of the family-owned conglomerate (which included 11 publicly traded companies) was on the horizon.

Keywords: Change Management; Agribusiness; Business Conglomerates; Family Business; Competition; Restructuring; Partners and Partnerships; Agriculture and Agribusiness Industry; Thailand; China;

Format: Print

24 pages

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Citation:

Goldberg, Ray A., and Cate Reavis. "Charoen Pokphand Group: A Renewed Focus." Harvard Business School Case 903-415, November 2002. (Revised April 2003.)

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Charoen Pokphand Group: A Renewed Focus

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