Publications
Publications
  • November 2002 (Revised May 2003)
  • Case
  • HBS Case Collection

DaChan Great Wall Group

By: Ray A. Goldberg and Cate Reavis
  • Format:Print
  • | Pages:28
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Abstract

Describes the challenges facing a leading Taiwanese agribusiness concern as it competes in an increasingly complex business environment in China.

Keywords

Agribusiness; Brands and Branding; Competition; Agriculture and Agribusiness Industry; Taiwan; China

Citation

Goldberg, Ray A., and Cate Reavis. "DaChan Great Wall Group." Harvard Business School Case 903-416, November 2002. (Revised May 2003.)

About The Author

Ray A. Goldberg

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