Luster Paint Corporation, The

Janice H. Hammond

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Exercise | October 2002

Luster Paint Corporation, The

by Janice H. Hammond

Abstract

Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.

Keywords: Forecasting and Prediction; Data and Data Sets; Management Practices and Processes; Demand and Consumers; Mathematical Methods;

Format: Print

4 pages

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