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Luster Paint Corporation, The

By: Janice H. Hammond
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Abstract

Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.

Keywords

Forecasting And Prediction; Data And Data Sets; Management Practices And Processes; Demand And Consumers; Mathematical Methods

Citation

Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.

About The Author

Janice H. Hammond

Technology and Operations Management
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