Citation:
Pisano, Gary, Jan Hammond, and Marshall Fisher. "Chicago Chemicals, Inc." Harvard Business School Case 618-028, October 2017. View Details
Exercise October 2002 Luster Paint Corporation, The |
Abstract
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.
Keywords: Forecasting and Prediction; Data and Data Sets; Management Practices and Processes; Demand and Consumers; Mathematical Methods;
Citation:
Hammond, Janice H. "Luster Paint Corporation, The." Harvard Business School Exercise 603-078, October 2002.