Publications
Publications
- October 2002 (Revised January 2013)
- HBS Case Collection
Krispy Kreme Doughnuts
By: Paul M. Healy
Abstract
Krispy Kreme is a rapidly growing firm with a business model that has excited Wall Street.
Keywords
Business Growth and Maturation; Business Model; Financial Statements; Forecasting and Prediction; Financial Reporting; Performance Evaluation; Business Strategy; Food and Beverage Industry; New York (city, NY)
Citation
Healy, Paul M. "Krispy Kreme Doughnuts." Harvard Business School Case 103-018, October 2002. (Revised January 2013.)