Publications
Publications
- October 2002 (Revised June 2005)
- HBS Case Collection
McDonald's Corporation (Abridged)
Abstract
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services to maintain growth. Now, new competitors threaten to beat McDonald's at its own, original game.
Keywords
Risk Management; Competition; Brands and Branding; Growth and Development Strategy; Retail Industry; Food and Beverage Industry
Citation
Upton, David M. "McDonald's Corporation (Abridged)." Harvard Business School Case 603-041, October 2002. (Revised June 2005.)