Wal-Mart Neighborhood Markets

David E. Bell; Jeffrey M. Feiner; Iris T. Li

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Case | HBS Case Collection | October 2002 (Revised November 2003)

Wal-Mart Neighborhood Markets

by David E. Bell, Jeffrey M. Feiner and Iris T. Li

Abstract

Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international interest.

Keywords: Growth and Development; Leadership; Growth and Development Strategy; Marketing; Strategy; Retail Industry; United States;

Language: English

Format: Print

27 pages

Educators Purchase

Citation:

Bell, David E., Jeffrey M. Feiner, and Iris T. Li. "Wal-Mart Neighborhood Markets." Harvard Business School Case 503-034, October 2002. (Revised November 2003.)

About the Author

David E. Bell

Baker Foundation Professor, George M. Moffett Professor of Agriculture and Business, Emeritus

Marketing

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Wal-Mart Neighborhood Markets

Abstract

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