Publications
Publications
  • October 2002 (Revised November 2003)
  • Case
  • HBS Case Collection

Wal-Mart Neighborhood Markets

By: David E. Bell, Jeffrey M. Feiner and Iris T. Li
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international interest.

Keywords

Growth and Development; Leadership; Growth and Development Strategy; Marketing; Strategy; Retail Industry; United States

Citation

Bell, David E., Jeffrey M. Feiner, and Iris T. Li. "Wal-Mart Neighborhood Markets." Harvard Business School Case 503-034, October 2002. (Revised November 2003.)

About The Author

David E. Bell

Marketing
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