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  • September 2002 (Revised June 2003)
  • Case
  • HBS Case Collection

Formula One Motor Racing

By: Tarun Khanna, Kartik Varma and David Lane
  • Format:Print
  • | Pages:33
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Abstract

Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports.

Keywords

Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry

Citation

Khanna, Tarun, Kartik Varma, and David Lane. "Formula One Motor Racing." Harvard Business School Case 703-412, September 2002. (Revised June 2003.)

About The Author

Tarun Khanna

Strategy
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