Publications
Publications
- September 2002
- HBS Case Collection
KaBOOM!
By: James E. Austin and Jose Miguel Porraz
Abstract
KaBOOM! is a nonprofit organization developing playgrounds in partnership with corporations and communities. It has grown since 1995 to a national organization that has built 338 playgrounds in partnerships with over 40 companies. This case deals with the nature of strategic alliances with corporations and poses choices for shifting strategies. These include emphasizing advocacy and public education and enabling communities to build playgrounds themselves. Further complicating the strategy was growing competition from nonprofits and for-profits engaged in playground development.
Keywords
Business Ventures; Strategy; Nonprofit Organizations; Business and Community Relations; Growth and Development
Citation
Austin, James E., and Jose Miguel Porraz. "KaBOOM!" Harvard Business School Case 303-025, September 2002.
