Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 2002 (Revised December 2005)
  • Case
  • HBS Case Collection

DaimlerChrysler Post-Merger Integration (A)

By: Richard F. Meyer, Michael G. Rukstad, Peter J. Coughlan and Stephan A. Jansen
  • Format:Print
  • | Pages:28
ShareBar

Abstract

Describes the background, process, and aftermath of the merger between Daimler-Benz of Germany and Chrysler Corp. of America. Describes the economic structure and trends of the world automobile industry at the turn of the century as well as the individual histories and strategies of the two firms. Further describes the process and key issues in the merger negotiations. Lastly, an extensive description of the post-merger integration plan, approach, and implementation is provided, along with an explanation of the merger's impact on the performance and strategy of the combined company.

Keywords

Integration; Negotiation Process; Corporate Strategy; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Auto Industry; Germany; United States

Citation

Meyer, Richard F., Michael G. Rukstad, Peter J. Coughlan, and Stephan A. Jansen. "DaimlerChrysler Post-Merger Integration (A)." Harvard Business School Case 703-417, September 2002. (Revised December 2005.)
  • Educators
  • Purchase

About The Author

Richard F. Meyer

→More Publications

More from the Authors

    • April 2008
    • Harvard Business Review

    Can You Say What Your Strategy Is?

    By: David J. Collis and Michael G. Rukstad
    • March 2007
    • Faculty Research

    Lamoiyan Corporation of the Philippines: Challenging Multinational Giants (TN)

    By: Peter J. Coughlan, Jordan I. Siegel and John R. Wells
    • August 2006
    • Faculty Research

    Bundling of Office Suites: An Economic Analysis

More from the Authors
  • Can You Say What Your Strategy Is? By: David J. Collis and Michael G. Rukstad
  • Lamoiyan Corporation of the Philippines: Challenging Multinational Giants (TN) By: Peter J. Coughlan, Jordan I. Siegel and John R. Wells
  • Bundling of Office Suites: An Economic Analysis 
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.