Publications
Publications
- September 2002 (Revised July 2012)
- HBS Case Collection
Athleta
By: William A. Sahlman and Taslim Pirmohamed
Abstract
The management team at Athleta is attempting to raise equity capital for the company in March 2002. Athleta is a catalog and online retailer of women's athletic clothing. The company has made substantial progress, with anticipated 2002 sales over $20 million, but has been undercapitalized. Given the decline in values in the capital market in early 2002, the company has limited prospects for raising capital on attractive terms.
Keywords
Management Teams; Financing and Loans; Business Model; Business Strategy; Equity; Capital; Retail Industry
Citation
Sahlman, William A., and Taslim Pirmohamed. "Athleta." Harvard Business School Case 803-045, September 2002. (Revised July 2012.)