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  • August 2002 (Revised February 2005)
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Gillette Company (A): Pressure for Change

By: Rosabeth M. Kanter and James Weber
  • Format:Print
  • | Pages:12
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Abstract

After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do during his first day and week on the job.

Keywords

Business History; Performance Consistency; Product Positioning; Selection and Staffing; Change Management; Leading Change; Competitive Strategy; Planning; Retail Industry

Citation

Kanter, Rosabeth M., and James Weber. "Gillette Company (A): Pressure for Change." Harvard Business School Case 303-032, August 2002. (Revised February 2005.)
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • August 2002 (Revised February 2005)
    • Faculty Research

    Gillette Company (B): Leadership for Change

    By: Rosabeth M. Kanter and James Weber
    • August 2002 (Revised February 2005)
    • Faculty Research

    Gillette Company (C): Strategies for Change

    By: Rosabeth M. Kanter and James Weber
    • August 2002 (Revised February 2005)
    • Faculty Research

    Gillette Company (D): Implementing Change

    By: Rosabeth M. Kanter
    • June 2012
    • Faculty Research

    Gillette Company (A), (B), (C), (D) and (E ) (TN)

    By: Rosabeth M. Kanter and Matthew Bird
Related Work
  • Gillette Company (B): Leadership for Change By: Rosabeth M. Kanter and James Weber
  • Gillette Company (C): Strategies for Change By: Rosabeth M. Kanter and James Weber
  • Gillette Company (D): Implementing Change By: Rosabeth M. Kanter
  • Gillette Company (A), (B), (C), (D) and (E ) (TN) By: Rosabeth M. Kanter and Matthew Bird
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