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Customer Benefit Stack

By: Das Narayandas
  • Format:Print
  • | Pages:10
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Abstract

Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack.

Keywords

Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry

Citation

Narayandas, Das. "Customer Benefit Stack." Harvard Business School Background Note 503-028, August 2002.

About The Author

Das Narayandas

Marketing
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