August 2002
Background Note
HBS Case Collection

Customer Benefit Stack

By: Das Narayandas

Format:Print
| Pages:10

Abstract

Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack.

Keywords

Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry

Citation

Narayandas, Das. "Customer Benefit Stack." Harvard Business School Background Note 503-028, August 2002.

Educators

About The Author

Das Narayandas

Marketing

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