Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2002
  • Background Note
  • HBS Case Collection

Customer Benefit Stack

By: Das Narayandas
  • Format:Print
  • | Pages:10
ShareBar

Abstract

Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack.

Keywords

Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry

Citation

Narayandas, Das. "Customer Benefit Stack." Harvard Business School Background Note 503-028, August 2002.
  • Educators

About The Author

Das Narayandas

Marketing
→More Publications

More from the Author

    • January 2023 (Revised January 2023)
    • Faculty Research

    Digital Transformation at Tata Steel

    By: Krishna Palepu, Das Narayandas and Radhika Kak
    • August 2022 (Revised March 2023)
    • Faculty Research

    Bajaj Finance: Building an Omnipresent Financial Services Firm

    By: Das Narayandas and Rachna Tahilyani
    • July 2022
    • Faculty Research

    Hometown Foods

    By: Julian De Freitas, Jeremy Yang and Das Narayandas
More from the Author
  • Digital Transformation at Tata Steel By: Krishna Palepu, Das Narayandas and Radhika Kak
  • Bajaj Finance: Building an Omnipresent Financial Services Firm By: Das Narayandas and Rachna Tahilyani
  • Hometown Foods By: Julian De Freitas, Jeremy Yang and Das Narayandas
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College