Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2002 (Revised August 2003)
  • Case
  • HBS Case Collection

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon
  • Format:Print
  • | Language:English
  • | Pages:32
ShareBar

Abstract

Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two key respects: the gaming experience and the payment structure. In this context, EA managers must finalize several decisions that they believe are fundamental to the game's success, including target market selection and pricing/payment structure.

Keywords

Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry

Citation

Moon, Youngme E. "Electronic Arts Introduces The Sims Online." Harvard Business School Case 503-008, August 2002. (Revised August 2003.)
  • Educators
  • Purchase

About The Author

Youngme Moon

General Management
→More Publications

More from the Author

    • January 2023
    • Faculty Research

    Duolingo: Teaching Languages to the Masses

    By: Youngme Moon
    • July 2022
    • Faculty Research

    Bringing Ideas to Life: The Story of Paul English

    By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
    • July 2022 (Revised February 2023)
    • Faculty Research

    Duolingo: Teaching Languages to the Masses

    By: Youngme Moon
More from the Author
  • Duolingo: Teaching Languages to the Masses By: Youngme Moon
  • Bringing Ideas to Life: The Story of Paul English By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
  • Duolingo: Teaching Languages to the Masses By: Youngme Moon
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College