Publications
Publications
  • August 2002 (Revised February 2018)
  • Teaching Note
  • HBS Case Collection

Customer Profitability and Customer Relationship Management at RBC Financial Group

By: V.G. Narayanan
  • Format:Print
  • | Language:English
  • | Pages:15
ShareBar

Abstract

Teaching Note for 102-043 and 102-072.

Keywords

Financial Services Industry; Banking Industry; Canada

Citation

Narayanan, V.G. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Teaching Note 103-013, August 2002. (Revised February 2018.)

About The Author

V.G. Narayanan

Accounting and Management
More Publications

Related Work