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Cola Wars Continue: Coke and Pepsi in the Twenty-First Century, TN

By: David B. Yoffie
  • Format:Print
  • | Pages:11
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Abstract

Teaching Note for (9-702-442).

Keywords

Food and Beverage Industry; United States

Citation

Yoffie, David B. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century, TN." Harvard Business School Teaching Note 703-403, July 2002.

About The Author

David B. Yoffie

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