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  • July 2002 (Revised October 2002)
  • Case
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Cirque du Soleil

By: Thomas J. DeLong and Vineeta Vijayaraghavan
  • Format:Print
  • | Pages:12
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Abstract

Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500 artists--mimes, clowns, acrobats, gymnasts, musicians, and production professionals. Managing a company full of creative people is a juggling act in itself, between keeping its artists happy and pursuing a successful strategy for attracting more business and talent.

Keywords

Retention; Employee Relationship Management; Business Strategy; Talent and Talent Management; Organizational Culture; Entertainment and Recreation Industry

Citation

DeLong, Thomas J., and Vineeta Vijayaraghavan. "Cirque du Soleil." Harvard Business School Case 403-006, July 2002. (Revised October 2002.)
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About The Author

Thomas J. DeLong

Organizational Behavior
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