Publications
Publications
  • 1994
  • Article
  • International Marketing Review

Accelerating the Design-build-test Cycle for Effective Product Development

By: S. C. Wheelwright and K. B. Clark
  • Format:Print
  • | Pages:15
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Keywords

Design; Product; Research and Development

Citation

Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.

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