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Note on Customer Management

By: Das Narayandas
  • Format:Print
  • | Pages:56
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Abstract

Lays out a framework for the management of customers using examples of forms in a variety of industries.

Keywords

Customer Relationship Management; Framework

Citation

Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 502-073, June 2002.

About The Author

Das Narayandas

Marketing
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