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  • May 2002 (Revised May 2003)
  • Case
  • HBS Case Collection

Sa Sa Cosmetics

By: David E. Bell and Iris T. Li
  • Format:Print
  • | Pages:31
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Abstract

Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.

Keywords

Crisis Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Distribution; Beauty and Cosmetics Industry; Fashion Industry

Citation

Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)

About The Author

David E. Bell

Marketing
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