Space Data Corporation Case Study -- Marketing Video

Abstract

Designed for use with Space Data Corp.

MacCormack, Alan D. "Space Data Corporation Case Study -- Marketing Video." Harvard Business School Video Supplement 602-803, April 2002.

Technology and Operations Management

- March 2024
- Faculty Research
Doing Business in Buenos Aires, Argentina

By: Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman
- February 2023 (Revised May 2023)
- Faculty Research
Doing Business in Athens, Greece

By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud
- Industrial and Corporate Change
Introduction

By: Stefano Brusoni, Joachim Henkel, Michael G Jacobides, Samina Karim, Alan MacCormack, Phanish Puranam and Melissa Schilling