Publications
Publications
- April 2002 (Revised July 2002)
- HBS Case Collection
Imagicast
By: John T. Gourville and Alison Berkley Wagonfeld
Abstract
Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time and money are running out and the company has to decide what to do next.
Keywords
Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States
Citation
Gourville, John T., and Alison Berkley Wagonfeld. "Imagicast." Harvard Business School Case 502-052, April 2002. (Revised July 2002.)