Publications
Publications
- April 2002
- HBS Case Collection
Pallotta TeamWorks
By: Allen S. Grossman and Elizabeth Kind
Abstract
Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for charities. As the boundaries between the for-profit and nonprofit sectors blur, this case provides an example of how a for-profit entrepreneurial approach and the market test where the lines between the two sectors are drawn. Pallotta and the company's aggressive style, plus the basic business model, generate a significant amount of controversy among nonprofit organizations and the press. Pallotta is outspoken about the merits of his business model, the appropriateness of his salary, and his company's marketing approach. He wants to increase total philanthropy in the United States. "How many ads for charity did you see on the Super Bowl this year," exclaims Pallotta.
Keywords
For-Profit Firms; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Social Marketing; Marketing Strategy; Service Industry; Consulting Industry; United States
Citation
Grossman, Allen S., and Elizabeth Kind. "Pallotta TeamWorks." Harvard Business School Case 302-089, April 2002.
