Publications
Publications
  • September 1993
  • Article
  • Journal of Product Innovation Management

Maximizing the Utility of Customer Product Testing: Beta Test Design and Management

By: R. J. Dolan
  • Format:Print
  • | Pages:13
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Citation

Dolan, R. J., and J. Matthews. "Maximizing the Utility of Customer Product Testing: Beta Test Design and Management." Journal of Product Innovation Management 10, no. 4 (September 1993): 318–330.

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Robert J. Dolan

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