Casuarinas Educational Corporation

Michael J. Roberts; Howard H. Stevenson; Matthew C. Leib

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Case | HBS Case Collection | February 2002 (Revised March 2003)

Casuarinas Educational Corporation

by Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib

Abstract

Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into the post-secondary educational market.

Keywords: Forecasting and Prediction; Higher Education; Entrepreneurship; Management; Market Entry and Exit; Planning; Competitive Strategy; Competitive Advantage; Education Industry; Peru;

Format: Print

11 pages

Educators Purchase

Citation:

Roberts, Michael J., Howard H. Stevenson, and Matthew C. Leib. "Casuarinas Educational Corporation." Harvard Business School Case 802-083, February 2002. (Revised March 2003.)

About the Author

Howard H. Stevenson

Sarofim-Rock Baker Foundation Professor of Business Administration, Emeritus

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Case | HBS Case Collection | December 2012 (Revised August 2020)

Rodan + Fields Dermatologists

Das Narayandas, Michael Roberts and Liz Kind

The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to which existing consultants recruit new consultants. The company utilizes a range of periodic incentives for recruitment, but hopes to build a system of salesforce compensation and management that relies more on intrinsic rewards and less on these periodic incentive programs. The case forces students to address principles of compensation system design, as well as more fundamental issues around what they believe motivates this "volunteer" (i.e., non-employee) sales force.

Keywords: marketing; Marketing; Salesforce Management; Recruitment; Compensation and Benefits; Consumer Products Industry; Beauty and Cosmetics Industry; California;

Citation:
Narayandas, Das, Michael Roberts, and Liz Kind. "Rodan + Fields Dermatologists." Harvard Business School Case 513-067, December 2012. (Revised August 2020.) View Details

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Case | HBS Case Collection | June 2020

Jill Draeger

Howard H. Stevenson and Michael J. Roberts

The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of entrepreneurship. The case describes the career of Jill Draeger, an MBA with a background in the consumer electronics industry, principally smartphones. After a career hiatus, she has the idea of licensing the right to create Olympic-themed watches for the 2016 Winter Olympics in Pyeongchang, Korea. The case then describes the hurdles she confronts in terms of obtaining the license, attracting the resources, and building the capabilities required to pursue the opportunity.

Keywords: Entrepreneurship; Personal Development and Career; Opportunities; Negotiation; Agreements and Arrangements; Risk Management;

Citation:
Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger." Harvard Business School Brief Case 920-578, June 2020. View Details

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Supplement | HBS Case Collection | June 2020

Jill Draeger, Spreadsheet for Instructors (Brief Case)

Howard H. Stevenson and Michael J. Roberts

Citation:
Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 920-581, June 2020. View Details

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Faculty & Research

Casuarinas Educational Corporation

Abstract

Citation:

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