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  • February 2002
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Fighting AIDS and Pricing Drugs

By: John T. Gourville
  • Format:Print
  • | Pages:14 
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Abstract

In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant to sell drugs at or below cost in one country and at 10 to 20 times cost in another country. Using a series of published articles, this case outlines the pressures facing the drug companies and asks the question, "How should they respond?"

Keywords

Developing Countries And Economies; Patents; Price; Strategy; Globalized Markets And Industries; Pharmaceutical Industry

Citation

Gourville, John T. "Fighting AIDS and Pricing Drugs." Harvard Business School Case 502-061, February 2002.
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About The Author

John T. Gourville

Marketing
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