Publications
Publications
- January 2002
- HBS Case Collection
Teledesic
By: Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers
Abstract
Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between broadband access and backbone providers, examines ISP economics, and raises questions about how to execute vastly ambitious, risky strategies.
Keywords
Business Model; Business Or Company Management; Infrastructure; Strategic Planning; Risk And Uncertainty; Strategy; Internet; Information Technology Industry
Citation
Eisenmann, Thomas R., Daniel J. Green, and Douglas R Rogers. "Teledesic." Harvard Business School Case 802-154, January 2002.
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