Case | HBS Case Collection | January 2002

Teledesic

by Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers

Abstract

Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between broadband access and backbone providers, examines ISP economics, and raises questions about how to execute vastly ambitious, risky strategies.

Keywords: Business Model; Business or Company Management; Infrastructure; Strategic Planning; Risk and Uncertainty; Strategy; Internet; Information Technology Industry;

Format: Print 51 pages Find at Harvard

Citation:

Eisenmann, Thomas R., Daniel J. Green, and Douglas R Rogers. "Teledesic." Harvard Business School Case 802-154, January 2002.

Related Work

  1. Case | HBS Case Collection | November 2003 (Revised March 2004)

    Teledesic (Abridged)

    Thomas R. Eisenmann

    Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world.

    Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Telecommunications Industry;

    Citation:

    Eisenmann, Thomas R. "Teledesic (Abridged)." Harvard Business School Case 804-096, November 2003. (Revised March 2004.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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Thomas R. Eisenmann
Howard H. Stevenson Professor of Business Administration
Entrepreneurial Management

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