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  • January 2002 (Revised September 2022)
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Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line.

Keywords

Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

Citation

Moon, Youngme E., and Kerry Herman. "Aqualisa Quartz: Simply a Better Shower." Harvard Business School Case 502-030, January 2002. (Revised September 2022.)
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About The Author

Youngme Moon

General Management
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Related Work

    • February 2003 (Revised September 2003)
    • Faculty Research

    Aqualisa Quartz: Simply a Better Shower (TN)

    By: Youngme E. Moon and Kerry Herman
    • October 2005
    • Faculty Research

    Aqualisa Quartz: Harry Rawlinson (DVD)

    By: Youngme E. Moon
    • January 2002 (Revised September 2022)
    • Faculty Research

    Aqualisa Quartz: Simply a Better Shower

    By: Youngme E. Moon and Kerry Herman
Related Work
  • Aqualisa Quartz: Simply a Better Shower (TN) By: Youngme E. Moon and Kerry Herman
  • Aqualisa Quartz: Harry Rawlinson (DVD) By: Youngme E. Moon
  • Aqualisa Quartz: Simply a Better Shower By: Youngme E. Moon and Kerry Herman
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