Publications
Publications
  • December 2001 (Revised January 2002)
  • Case
  • HBS Case Collection

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan
  • Format:Print
  • | Pages:33
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Abstract

Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries.

Keywords

Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland

Citation

Goldberg, Ray A., and Hal Hogan. "Nestle S.A." Harvard Business School Case 902-419, December 2001. (Revised January 2002.)

About The Author

Ray A. Goldberg

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