Publications
Publications
  • December 2001
  • Case
  • HBS Case Collection

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young
  • Format:Print
  • | Pages:8
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Abstract

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what should be done now?

Keywords

Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States

Citation

McFarlan, F. Warren, and Fred Young. "Alibaba.com (B)." Harvard Business School Case 302-073, December 2001.

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