Publications
Publications
- December 2001
- HBS Case Collection
iSteelAsia-2001
By: F. Warren McFarlan and Iris T. Li
Abstract
Presents a follow-up one year later. Shows how this online steel distributor has now reached breakeven. Focuses on the new challenges for the future.
Keywords
Management Analysis, Tools, And Techniques; Economy; Goods And Commodities; Cross-cultural And Cross-border Issues; Information; Knowledge Use And Leverage; Problems And Challenges; Steel Industry; China; United States
Citation
McFarlan, F. Warren, and Iris T. Li. "iSteelAsia-2001." Harvard Business School Case 302-074, December 2001.