Publications
Publications
  • November 2001 (Revised August 2002)
  • Case
  • HBS Case Collection

Audio Spotlight, The

By: Youngme E. Moon
  • Format:Print
  • | Pages:22
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Abstract

Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to commercialize the technology. He has narrowed down the commercial possibilities to four markets: the autosound market, the professional audio market, the interactive kiosk market, and the home audio market.

Keywords

Corporate Entrepreneurship; Independent Innovation and Invention; Marketing; Demand and Consumers; Value Creation

Citation

Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, November 2001. (Revised August 2002.)

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Youngme Moon

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