Publications
Publications
- November 2001
- HBS Case Collection
Interview with Philip Casey at AmeriSteel
By: Joseph L. Bower and Sonja Ellingston Hout
Abstract
Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Philip Casey describes the evolution of the company's strategy, organization, and financial and management issues as the company has grown to be the #2 steel producer in Brazil.
Keywords
Finance; Growth and Development Strategy; Distribution; Production; Organizations; Family Ownership; Corporate Strategy; Manufacturing Industry; Brazil
Citation
Bower, Joseph L., and Sonja Ellingston Hout. "Interview with Philip Casey at AmeriSteel." Harvard Business School Video Supplement 302-809, November 2001.
