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Publications

Service Breakthroughs: Changing the Rules of the Game

By: J. Heskett, C. Hart and W. E. Sasser Jr.
  • Format:Print
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Keywords

Change; Service Industry

Citation

Heskett, J., C. Hart, and W. E. Sasser Jr. Service Breakthroughs: Changing the Rules of the Game. NY: Free Press, 1990.

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