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  • November 2001 (Revised February 2010)
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Intel Corporation: 1997-2000

By: Ramon Casadesus-Masanell and Michael G. Rukstad
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Describes Intel's diversification strategy initiated in 1998 by CEO Craig Barrett. Initially, Barrett's strategy worked well, as market value reached $510 billion in September 2000. Just three months later, however, investor pessimism over a slowing economy and recent problems at Intel resulted in market valuation plummeting by more than 55%.

Keywords

Economic Slowdown and Stagnation; Investment; Corporate Strategy; Diversification; Valuation; Technology Industry

Citation

Casadesus-Masanell, Ramon, and Michael G. Rukstad. "Intel Corporation: 1997-2000." Harvard Business School Case 702-420, November 2001. (Revised February 2010.)
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About The Author

Ramon Casadesus-Masanell

Strategy
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